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Riding The Bench in Search Engine Game

By Bob Regnerus

Today I want to talk a bit about Search Engines. A lot of my clients have been asking about what they should do in terms of "optimizing" their site for search engines.
Riding The Bench in Search Engine Game by Bob Regnerus

Today I want to talk a bit about Search Engines. A lot of my clients have been asking about what they should do in terms of "optimizing" their site for search engines. The first thing you need to know is this - don't get taken in by the numerous offers you get to submit your site to thousands of search engines. Take the common sense test - how many search engines do you use? One, maybe two? Alright then - don't fall for this one.

The next black hole to take your money is auto submission software. Guess what? The big boys hate it and can ban your site from their index if they catch you.

The other big game is the various strategies that experts employ (or teach you to employ) to "vault" your way to the top of the search engine rankings. They use tactics like doorway pages, link farms, hidden text, IP detection, and others. You know what? A lot of these things do work - but you'll either spend a huge amount of time, or a huge amount of money to accomplish them.

My advice - don't try to play tricks. I've tried to use some of the latest tricks to get my sites higher in the engines. You know what? It wasn't worth my time. I should have been spending my time working on my content, making contacts with potential joint venture partners, or getting another cup of coffee. I may have moved up a couple spots, but the point is this - there's better stuff you can do with your time than try to play games with the search engines.

You are probably asking, "Bob, I need traffic and rely on the search engines."

Okay - that is true, but over time, you'll discover that is only partially true, and only true for highly competitive online businesses. Having a search engine strategy is important for online businesses. You should always think of the search engines when designing your web site - but not at the expense of a good customer experience.

Now that you've been educated a little bit, we can talk about some good search engine strategies and practices. One resource that you should look into is a monthly publication entitled "Search Engine News" by Planet Ocean. The yearly subscription costs $97. I've been getting this pub for over 2 1/2 years now. It keeps me current on the search engines and helps me sift through the garbage. I've seen other resources, but this is one of the ones I personally use and recommend. I think it's worth the money. http://www.RJRComputing.com/senews.htm

(: "Parting Logic" :)

I will say this over and over, so please learn it now - USE COMMON SENSE! If the idea sounds too good to be true, or seems far- fetched, IT IS! Never spend your money or invest time and energy into things that you don't believe in or understand.

Today's lesson - If you don't use 1000 search engines, neither does your customer. Don't waste your money.

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Bob Regnerus publishes a weekly newsletter entitled the "Business Logic Gazette" where he provides expert business advice on how you can use technology to expand your business - online and offline. See him on the web at http://www.RJRComputing.com.

You may freely share and reproduce this article as you wish with my permission as long as you keep this footer in tact.

About the Author

Bob Regnerus publishes a weekly newsletter entitled the "Business Logic Gazette" where he provides expert business advice on how you can use technology to expand your business - online and offline. See him on the web at http://www.RJRComputing.com. You may freely share and reproduce this article as you wish with my permission as long as you keep this footer in tact.




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Tucker Brook Builders and Deacon’s Bench Furniture Establish Business Alliance

By Anonymous

Franconia, NH – Two White Mountain businesses, Tucker Brook Builders and Deacon’s Bench Furniture, recently met to discuss how each could benefit their companies through business partnering. Both companies share a common market, so the decision to align their companies for mutual benefit, made sense.

Tucker Brook Builders, the homes division of Northern Acres, builds custom cedar homes in the White Mountains, catering mostly to a market looking to build their second or retirement home.

The homebuilder recently opened their new Linwood model home and office in Franconia located just down the road from Cannon Mountain’s Peabody Base Lodge. Tucker Brook Builders is the only authorized Linwood custom cedar home dealer in northern New England. Deacon’s Bench Furniture will be decorating and furnishing the Linwood model, which will serve as an extension of their showroom.
Deacon's Bench Furniture, whose showroom is based in downtown Littleton, NH, has been providing customers locally and throughout New England with fine home furnishings and interior design services for over 14 years. Owners Steve and Ellen Ray see this business partnering as an opportunity to capture a growing market of second home and retirement homebuilders who need interior design services and home furnishings.
Both companies are currently putting the finishing touches on a promotion designed to reward customers who chose to build their home through Tucker Brook Builders. Those individuals will receive a gift check from Tucker Brook Builders toward their purchase of furnishings or design services from Deacon’s Bench Furniture.
A grand opening event for the new extended showroom is planned once the model is fully furnished which is expected to be sometime late October 2003. For more information about Tucker Brook Builders call 603-823-5975 or visit www.tuckerbrookbuilders.com.



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Retired Federal Tax Court Judge Joins Judicial ADR

By Anonymous

San Francisco, CA January 6 2004--Carolyn Miller Parr, appointed by President Reagan to a fifteen-year term on the U.S. Tax Court Bench, has joined Judicial ADR’s specialist mediator panel serving the San Francisco Bay Area. She focuses on tax, corporate, international, commercial, and bankruptcy matters.

Judge Parr has negotiated hundreds of settlements, both from the Bench and in private mediation practice. She has worked in international peacekeeping with the Carter Center of Atlanta, and received the Justice and Mercy award from the National Debate for Peace in El Salvador in 1995. She also chaired the Court’s ADR Committee.

Prior to her appointment to the Bench, she served as Special Counsel to the Assistant Attorney General, Tax Division, in the Department of Justice. In 1977, she joined the Office of Chief Counsel of the Internal Revenue Service as a Trial Attorney, where by 1982 she had been named Senior Trial Attorney.

A Fellow of the American College of Tax Counsel, Judge Parr is a member of the National Association of Women Judges, the International Association of Women Judges, the World Jurist Association, and the District of Columbia Bar. She is admitted to the U.S. Supreme Court, U.S. Tax Court, and U.S. District Court for the District of Columbia.

Judge Parr holds a J.D. from Georgetown University Law Center, and an honorary L.L.D. from Stetson University College of Law. Scheduling information for Judge Parr is available at www.judicialadr.com.

About Judicial ADR

Judicial ADR Corporation offers San Francisco Bay Area clients an exclusive panel of experienced, specialist mediators. Each Judicial ADR neutral is a JD with deep knowledge in one or more practice areas that makes him or her uniquely well qualified to bring resolution to complex disputes. More information on Judicial ADR may be found at www.judicialadr.com.




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